How to migrate a website from WordPress to Webflow without affecting SEO

March 30, 2022

If you're looking to convert your WordPress website to Webflow without affecting your SEO, there are a few preparatory things you'll need to do incisively . First of all, you have to make sure you have a basic understanding of both WordPress and Webflow. If you lack a little expertise in those web builders, you need to study the basic functionalities and interfaces of them. Otherwise, it will seem like a daunting task to convert the site without affecting the original performance, rank, and speed.

Once you gain the fundamental concepts of the tools, you can head over to the steps that are essential to convert your site. Are you keen on knowing how to migrate a website from WordPress to Webflow? Well, initially export your existing content from WordPress. Then create a new Webflow project and import your content. Finally, make sure all of your site's resources are transferred.

These are the most common and concise methods. In the following section, we’re going to break down the complete process of converting a WordPress site to Webflow in detail. Stay in touch.

How to migrate a website from WordPress to Webflow?

An existing WordPress site can easily be migrated to Webflow. It doesn’t require much time and effort at all. An individual with primary technical knowledge can carry out such a critical job. As a website owner, you obviously have a basic understanding of WordPress and Webflow. So, you just need to know the accurate and effective methodologies that are essential to transform your site into Webflow. Let’s explore them.

You will be glad to know that we provide WordPress to Webflow migration services around the world. Our team is composed of a bunch of individuals who have hands-on expertise in both WordPress and Webflow. Therefore, you can expect to get your job done with maximum perfection and accuracy. We will do everything based on your instructions and requirements. So, never hesitate to hand over your project to us. 

You can also hire us on freelance marketplace. We're always available on Fiverr. You're requested to check out our profile and place an order.

Monitor the website’s current ranking:

As you’re currently running your website on WordPress, you definitely have achieved  a satisfactory rank on the Google search engine. Your blog posts are surely getting viewed and shared. A substantial amount of permanent traffic is certainly landing on your website on a regular basis. So, you never want to lose the rank and traffic of your website. But if you suddenly convert your site to another platform, can you expect to find the same traffic and rank?

You can expect it, beyond doubt. That’s because Webflow will let you sustain the exact Google rank and hold the exhaustive traffic. In this case, you need to observe your website’s current ranking and performance. You need to take note of the activity, conversion, and overall data of your current website before converting it. 

As a result, it will be easier for you to identify the ranking drop or boost when your site is run on Webflow. And you can quickly adopt the proper steps to bring your website back to the previous track if it accidentally loses rank. 

Create a list of your current URLs or pages:

Migrating your website from WordPress to Webflow means transporting your website’s data. So prior to converting your WordPress site to Webflow, you need to specify the entire content of your website in order that you don’t miss a single blog post or image after migration. To transform all the pages of your site, you can create a list of your current URLs or pages. 

It will notify you how many pages you’re going to transform. And you can easily detect whether all the pages or posts have been transferred to Webflow after the migration process. By creating a list of your current URls, you can get rid of losing your valuable data and posts. That’s why you must carefully make a draft of your exhaustive content before commencing the migration process.

Export content from WordPress:

Now you’re on the crucial step. In this step, you have to export the whole content of your WordPress site. How do you export content from WordPress? It’s a snap indeed. By default, you can export content from WordPress in XML format. But it will bother you at the time of importing to Webflow. Hence, you can take help from a third-party plugin. To have the best relief, you can utilize the WP CSV plugin. There are many more plugins out there, but this one seems more handy and effective. 

You have to add the plugin to your WordPress site first. To add it, go to the Plugins tab in the left panel of your WordPress admin dashboard. Then click on "Add New Option." You will find a search bar where you have to search to “Export any WordPress data to XML/CSV”. Once you search, you will discover a plugin. Then install and activate the plugin. 

WordPress to Webflow export plugin

Once the plugin is activated perfectly, you need to configure the export settings. To do so, you have to go to the All Export Settings and specify the content that you intend to export. After that, simply click on the Migrate Posts button. Now it’s time to download the CSV file. To initiate the process, you need to click on the "Confirm and Run Export" button. Your CSV file will be downloaded to your browser after a while.

Export resource from WordPress to Webflow

Import content to Webflow:

As of now, you need to go to your Webflow dashboard. In your Webflow project, open the Collections panel. Then create a new collection. Under the collection, you need to add all the requisite fields. In order to create precise fields, you need to open the exported CSV file. 

WordPress data field

Then look into the fields that consist in the file. Insert all the existing fields to the Webflow collection. Once you add all the fields in the collection, you can click on the “Create collection” button to save it.

Create new Webflow collection and field

Once you create and save it, then you will find the new collection on the collection list. Just click on it to work with all the fields.

set and save the new collection

Make sure your newly created collection works correctly. Then import the CSV file that you exported from WordPress. All the data from the file will be automatically stored to the specific fields once you import it.

Import the WordPress CSV file

Suppose, you have exported plenty of CSV files. How do you import them? You have to follow the same procedures. You can manually update any fields that weren’t mapped. But keep in mind that you need to add or upgrade hosting to import a CSV with a certain number of collection items if your working project doesn't have a CMS.

Pay attention to images:

Images are powerful and engaging content. They can convey ideas, emotions, and messages in an instant. When you put together a strong image, it can leave a lasting impression on readers. To get the same communication and impression, you must carefully transfer the whole images to your Webflow site.

Always keep a sharp eye in order that your images never lose quality. If needed, you can resize and compress them. As you’re committed to finding the exact SEO rank, you must optimize the alt tags properly. But if you think the existing images are not in use, you may add new ones to your migrated website. Be sure to choose something that will attract the reader’s attention. 

One important way to create an effective image is by balancing color and light. This will help create a sense of depth and dimensionality. Be careful not to overdo it, though – overuse of lighting can lead to artificial-looking images. 

Image optimization in Webflow

Optimize title tags and meta descriptions:

According to research, title tags and meta descriptions can have a significant impact on website traffic. By optimizing these areas, you can increase click-through rates (CTRs) and encourage more people to explore your newly migrated site.

Title tags are the introductory text that appears at the top of a website’s web page. Meta descriptions are a brief, but important, description of your web page that appears below the title tag. By carefully choosing the right words and making sure they accurately reflect your content, you can help potential customers better understand what they’re about to see.

Optimize the migrated URLs:

When a website is migrated, the URLs, or Uniform Resource Locators, must be optimized to make them as efficient as possible. URL optimization can help reduce the number of requests made to the website, resulting in faster load times for visitors. 

There are several factors that can affect URL optimization, including: the type of website being migrated, the domain name being transferred, the hostname and IP address of the site's new host, and the structure of the URLs. 

Optimize Webflow URL

Re-create the sitemap:

Webflow has an automatic sitemap generator that can help you get started. However, if you want to make your sitemap more customized or specific to your website, there are some steps you can take. By following these tips, you can create an effective and customized sitemap for your website. 

First, you need to go to the Project Settings option on your Webflow website. Then click on the SEO tab. Once you click on it, you will see a new page showing the Sitemap option. If you want to create a custom sitemap, you need to head over to the Custom sitemap.xml option. Paste the collected XML code and make the changes. 

Re-create Webflow sitemap

Recognize and repair all 404 errors:

If your migrated website is not loading properly, there’s a good chance you may be experiencing an error called "404." 404 errors are one of the most common on the internet and can impact your website’s ranking in search engines. To fix these problems, make sure you have the latest version of your web server.

If that doesn’t work, try clearing your browser cache and cookies, as well as restarting your computer. Finally, if none of those solutions work, you may need to contact a technical support team for help resolving the issue. 

Configure 301 redirects:

By setting up 301 redirects, you can efficiently move your website's traffic to different pages, making it easier for search engines to find what you're looking for. In order to get started, you need to decide which pages should be redirected. This will depend on the content of the pages and your overall website layout. 

Choose a 301 redirect tool. There are many options available online, including those offered by Google. Then precisely set up the redirects by utilizing the tool. You can also set up 301 redirects manually.

Manage DNS setting:

DNS is a set of hierarchical databases that provide name resolution for computers on the Internet. DNS servers translate domain names into IP addresses, which computers can use to find other computers and services on the Internet. 

You manage accurate DNS settings for your migrated website to have the best rank. To manage your DNS settings, you may reach out to a web-based utility such as Google's Public DNS or OpenDNS's Home & Business DNS. 

Reconnect to Google Analytics and the Search Console:

Once you perform the above mentioned tasks properly, your last task is to reconnect to Google Analytics and Search Console. Before connecting your Webflow website, you need to make sure your web server supports cookies and the Google Analytics script. 

Try temporarily disabling security features on your browser and verifying that you have the latest versions of both Google Analytics and the Search Console script. Also, verify that you're using the correct URL for each service.

Frequently asked questions:

Website owners are prone to migrating their existing sites to Webflow. As a significant portion of websites are built with WordPress, people are more curious to know the methodology of migrating a website from WordPress to Webflow. In this section, we’re going to respond to some of them. 

Which is better: WordPress or Webflow?

It’s a serious question to respond to. Actually, which one is better depends on some criteria. The ease of use, performance, flexibility, integrity, and many more parameters can define the ideal one for a particular person. Both WordPress and Webflow are great at creating highly functional websites. But Webflow seems more effective and beneficial when it comes to creating fully responsive, interactive, and premium websites. 

Is Webflow compatible with WordPress?

Yes, Webflow is compatible with WordPress. A website that is built in Webflow can be run on WordPress as well. You can easily publish and update Webflow pages on a WordPress site without customizing a single page. 

How do I transfer a collection from Webflow to WordPress?

In order to transfer a collection, you need to go to the Webflow Collections panel first. Then pick any collection from the panel where all of your website's data and files are stored. Use the CMS export/import features to export the selected collection and finally click on the Export button.

Can you use plugins on Webflow?

Webflow doesn’t have a complex user interface. It simplifies all the functionalities. Like other standout web builders, it doesn't require any plugins to work seamlessly and fluently. That means you can execute everything without the use of plugins on Webflow. 

Does Webflow handle the backend?

Yes, Webflow handles the complete backend functionalities. It can spontaneously look after a relational database, security, user management, and a log-in system. Although it’s a no-code website builder, it will empower you to build a feature-enriched website by integrating all the components that require backend functionalities.

Does Webflow have an API?

Yes, Webflow has an API. Its CMS API is an HTTP JSON API. With the Webflow API, you can add, update, and delete items from the Webflow CMS. It will also allow you to connect external data sources to your Webflow sites.

How can I get the Webflow API key?

To get the Webflow API key, you have to log in to the Webflow dashboard and select the project for which you want to create the API. Then go to the project settings option. You will find the integrations section there; just click on it. Finally, generate your API key.

Final words:

When it comes to migrating a WordPress site to Webflow, you can feel cool and relaxed. To be honest, you don't need to undergo extreme working pressure or hassle. It’s super easy. You should have a solid understanding of how to migrate a website from WordPress to Webflow. Then you just need to export your WordPress content and ultimately import it into the Webflow project. And you’ve already known all the steps that you need to carry out to convert your site to Webflow.

If you carefully follow the steps outlined above, you will be able to convert your site to Webflow without affecting the search engine optimization results. That means you will see the same traffic and rank even after switching to Webflow. So, try to stick to the given tactics to get your transformed website working perfectly.