Webflow vs. Wix: Which is better | Head-to-Head Comparison

March 30, 2022

Whether you’re an experienced or newbie web developer, you may keep faith in a web design tool to reduce your workload. You can hit the ground with maximum confidence by reaching out to either Webflow or Wix website builders. Both the platforms integrate all the components, features, and functionalities that are essential to unleash your creativity. Both tools will offer you tremendous ease in building an interactive, fully-featured, and dynamic website in no time. 

But if you’re asked to choose a particular tool between Webflow and Wix, which one would you prefer to work with? You definitely need to figure out which one is the most handy and effective. Webflow vs Wix, which is better? To be fair, you need to consider several factors to justify the better one. You need to compare the platforms based on design freedom, functionality, flexibility, integrations, animations, SEO practices, ease of use, and many more criteria. 

Most importantly, you need to opt for a particular one that suits your requirements. What’s on your mind? Don’t worry, you’re going to observe an ethereal comparison of these two web builders before long. We will walk you through the extensive discussion in this article. So, stay tuned till the end so that you can specify which one is better. 

Webflow vs Wix: General overview:


Webflow is a versatile web development platform that enables users to create dynamic and interactive websites. It offers an intuitive drag-and-drop interface as well as support for CSS, HTML5, and JavaScript. Additionally, it has an impressive range of features, such as the ability to import files from other programs, create custom templates, and use live reloading to update pages. 

Overall, Webflow is a powerful tool that can help you build high-quality websites quickly and easily. Since it offers a drag-and-drop editor, real-time preview, source control integration, and other outstanding features, it has been the first pick among professional web developers. It has already replaced the popularity of some standout website builders. 

Webflow overview


Wix is a popular website builder that lets users create their own websites from scratch. It offers a user-friendly interface and is free to use. It allows users to create websites using a drag-and-drop editor. Its templates are customizable and built with sophisticated features. 

The website builder also offers a suite of tools for site owners, including an online builder, email marketing tools, and analytics. Compared to other web design tools, it offers more useful components,  handy  tools, and advanced features.

Wix overview

Webflow vs Wix: Design and customization:


Webflow is a user-friendly platform for creating stunning websites. With Webflow, you can easily create complex designs and customize them to your exact needs. Whether you need a simple website or something more intricate, Webflow has the capabilities to fulfill your needs. With its wide range of features and easy-to-use interface, it seems to be perfect for anyone looking to create a professional-looking website with maximum design freedom. 

By dint of its extraordinary customization facility, you can create custom web pages and websites. Its drag-and-drop features will empower you to create pages, grids, buttons, fonts, images, videos, and effects. It also includes an editor for adding text, media, and effects. You can also preview the results on a test page before exporting them to a real website or blog. 

Webflow design and customization


The Wix web builder comes with a huge design and customization facility that lets users create a website in minutes without any coding. With its assortment of sophisticated components, users can create all kinds of  websites. Additionally, it offers a wide range of features for users to customize their websites, from logo and background designs to font choices and content layout. 

Whether you're starting from scratch or need to make simple adjustments to an existing website, the Wix web builder is a great choice for quick and easy website creation. It is undoubtedly one of the most popular options on the market as it has greater design and customization facilities compared to other traditional platforms. 

Wix design and customization

Webflow vs Wix: Functionality and flexibility:


Webflow is a powerful platform for creating functional websites. It has a modular design that allows for the customization of your site's appearance. Additionally, Webflow provides great flexibility in terms of how you can create your site. You can use it to create both static and dynamic websites. And it has a wide range of features that make it perfect for both small and large projects. 

Compared to other web builders, Webflow is more versatile. Its superb functionality and flexibility make it an ideal tool for creating professional-grade websites by integrating all the utilities. With Webflow, you can easily create animations, illustrations, and graphics from scratch or adapt pre-existing content. It's dedicated to fitting your specific needs. 


Wix is a user-friendly website builder that enables users to create custom websites without any programming experience. It offers a wide range of functionalities to be susceptible to creating full-fledged websites, blogs, and even online stores. Wix is particularly popular with beginners because of its simplicity and the wide range of advanced functionalities. 

Moreover, Wix offers great flexibility in terms of design and content options, making it perfect for anyone who wants to create their own unique website. With Wix, you can create a website in minutes without any prior web design experience. Whether you need a simple personal website or a more complex business site, Wix has all the functionalities you need. 

Webflow vs Wix: Integrations and animations:


A number of integrations are available through Webflow, which allows users to extensively integrate other platforms. To enhance your website’s performance and unleash all kinds of functionalities, Webflow will allow you to embed plugins and widgets. You could integrate premium images, videos, and other necessary assets into your Webflow site. Most importantly, Webflow will enable you to combine with some standout tools, including Zapier, Shopify, Arengu, SVGator, Chatwoot, and so on.

This powerful platform can be used to create stunning visuals for websites and applications. It offers powerful animations and transitions to ensure smooth, polished user interfaces for your website. Without even thinking about code, you can create rich, vivid, and complex animations to make your site more fluid and captivating. Based on scroll progress over a specific element, you can transform the element's size, style, and position. Moreover, Webflow will enable you to craft hover animations, tie motion, and build microinteractions.

Webflow animations


With Wix, users can easily add integrations to their websites, making them more dynamic and interactive. Some of the most popular Wix integrations include social media buttons, calendars, and weather forecasts. This enables users to easily add advanced features to their websites without having to learn how to code. 

As for Wix’s animations, if you want to include animations or just add some extra flare, there are plenty of ways to do it with Wix. So whether you're looking for something simple or something more intricate, take a look at the animations available on Wix and see which one is right for your site. 

Wix integration

Webflow vs Wix: Which one is easier to use?


Webflow is a free and open-source software for designing and building web applications with ease. It is based on the idea of drag-and-drop, making it easy to create complex websites without any prior coding knowledge. 

Although it can be challenging to get started with Webflow, the platform offers an assortment of resources to help you learn how to use it. Its library of user presets makes creating designs faster and easier. 


Wix is one of the most popular website creation platforms around. It’s easy to use, has a wide range of templates and themes, and enables users to create their own websites in minutes. Plus, Wix offers free and premium plans, so everyone can get started with creating a website quickly and easily. 

You can also add your own content and design your own custom pages and pages. With a few simple steps, you can create a website that looks and feels like a professional website. So if you're looking for a website builder that's easy to use, Wix might be a good option for you.

Webflow vs Wix: Which one is better for SEO?


Webflow can help you create beautiful and functional websites that comply with the full SEO terms. It has a number of features that make it good for SEO, including the ability to add custom code to pages and the ability to export content for use on other websites. 

Most noticeably, it has been proven to be effective in the major SEO practices, including meta description, meta title, alt tags, heading tags, internal linking, redirects, sitemaps, indexing, and so on. 

Webflow SEO


Wix is a website builder that lets users create professional websites without any prior coding or design experience. While it’s not the only website builder on the market, Wix has several distinct advantages that make it an excellent choice for SEO purposes. First and foremost, Wix is easy to set up and Google-compliant. 

Users can create their site in minutes, and there are no complex designs or programming required. This makes it a great boost for technical SEO. Compared to other web builders, it has more powerful SEO capabilities that can help your site rank higher in search engines. 


Webflow vs Wix: Which one is better for e-commerce?


Webflow is a user-friendly web development platform that is perfect for e-commerce websites. It has drag-and-drop functionality, which makes it easy to create custom pages and designs. Additionally, Webflow offers a wide range of templates, so you can get started quickly with the sophisticated e-commerce features. 

In addition, Webflow allows you to customize cart and checkout, transactional email, and product fields. In essence, you can create a unique e-commerce experience for your targeted customers through Webflow. 

Webflow SEO


Wix is a web design platform that allows users to create custom e-commerce sites. It has a user-friendly drag and drop interface, and users can create their website in minutes by ensuring all the components and amenities are available to their audience. 

Wix has complete e-commerce features, which means you can create an end-to-end customer experience for your online shop. It also has features like a drag-and-drop builder and themes, which makes it easy to create a professional e-commerce website without any hassle.


Webflow vs Wix: Which offers premium templates?


Webflow is a web development platform that allows users to create and publish professional-grade websites by utilizing some premium templates. It has a massive collection of templates that offer pre-built designs for popular types of websites, such as e-commerce stores, blogs, and news sites. These templates are available as individual files or in collections, which makes it easy to find and use a particular template. 

With these templates, you can create a custom website or portfolio in minutes without any coding required. Webflow's drag-and-drop interface makes it easy to customize any template to match your own style and needs. You will also find a wide range of free templates in Webflow to build your dream website with less cost. 


Wix has a massive assortment of premium templates similar to other website builders. With templates that are both stylish and functional, you're sure to find just the right one for your next project. Whether you need a simple blog template or something more comprehensive, Wix has everything for you.

Some of the more popular templates include personal websites, fashion sites, e-commerce sites, and so on. To be honest, the premium templates have additional features such as video and music players, event calendars, and more.

Webflow vs Wix: Which provides the best customer support?


Webflow is a web development platform that allows users to create and publish online projects. The platform offers customer support for users who need assistance with project creation or publishing. 

Webflow's customer support team is available 24/7 to address any issues or questions that users may have. In general, the Webflow community gets in touch with clients through email. So, you need to send them an email, mentioning all of the issues that you are facing. They will respond to you within the least possible time. 


Wix is a user-friendly website builder that allows you to create custom websites in minutes. If you have any questions about using Wix, or if something doesn’t work as expected, customer support is available 24/7.

If you need help with an account issue, or if you just need some advice on how to use Wix, the Wix support team is happy to help. They can also provide solutions to common problems and offer helpful tips and tricks.

Webflow vs Wix: Pricing comparison:


Webflow pricing is something that can be soothing for newcomers to the platform. Its basic plan costs $12 per month. It includes unlimited pages and videos, basic editing features, and a few extra tools, like an image editor. The CMS plan costs $16 per month. It includes all of the features of the basic plan plus advanced editing features, unlimited pages and videos, team collaboration features, and more.

The most expensive business plan costs $36 per month and offers 10, 000 CMS items, 400 GB bandwidth, a custom domain, advanced motion graphics capabilities, full SEO optimization, and unlimited pages and videos with no watermarking restrictions.

Webflow pricing table


The website builder has a free plan and three paid plans: Business VIP, Business Unlimited, and Business Basic. The basic plan costs $17 per month and offers a custom domain, an SSL certificate, unlimited bandwidth, enormous storage space, and top-priority customer care.

The VIP plan costs $35 per month. You will have secure online payment, a custom domain, 50 GB of storage space, unlimited bandwidth, unlimited video hours, customized reports, and many more standout features through the plan. And the business unlimited plan includes 35 GB of storage space, unlimited bandwidth, and all the features of the other plans, for only $25 per month. 

Wix pricing table

That's all! You can now easily identify the right one. As a professional designer, you need to opt for a tool that fulfills all of your requirements. However, if you want to build your website with Webflow, you may contact CrowdyFlow. We can offer you premium service at an affordable price. We're also available on several freelance marketplaces. Feel free to place an order on Fiverr. We're ready to hear from you. 

Frequently asked questions:

Professional web developers are inclined to utilize either Webflow, Wix, WordPress, or Shopify, when it comes to building a premium website from scratch. They are used to asking many questions online to broaden their knowledge. In this section, we’re going to answer some of the most frequently asked questions. 

Do professional web designers use Wix or Webflow?

Professional web designers tend to use a particular tool that offers maximum advantages. It’s no wonder that both Wix and Webflow are used comprehensively to build highly functional websites. But in recent days, Webflow has earned top priority among the users because of its master class integrations and animations. 

Can I transfer my website from Wix to Webflow?

It’s possible to migrate a website from Wix to Webflow. Thousands of websites are being converted to Webflow from Wix each day. The overall process is straightforward. You need to meet several criteria to transform your site at once. You don’t even need to code or get help from an experienced person to do so.

Is Webflow cheaper than Wix?

Both Webflow and Wix offer affordable plans. Their premium plans are incredibly affordable and manageable for all. In terms of price, both the platforms seem to be identical. Both tools cost almost the same amount of money to allow users to build professional websites.

Can you transfer a domain from Wix to Webflow?

As Webflow is not a domain registrar, it seems impossible to transfer your existing Wix domain to Webflow. But if you point the domain to the Webflow servers, you can connect it to your Webflow site. In this case, you need to use Webflow’s DNS records.

Is Wix SEO any good?

If you want to have a huge SEO boost on your website, Wix can unquestionably be the best option. That’s because Wix can abide by all the major terms to show your website at the top of the search engine page. It’s proven by regular users.

Can I publish my Wix website for free?

The answer is nothing but positive. As Wix allows you to build a small or giant website for free, you can obviously publish it without spending a penny. And you can run the site for as long as you want; Wix will cost you nothing.

Final words:

To be fair, both Webflow and Wix are modern, intuitive, and effective website builders. They have brought about a new revolution in the web design sector with a vast range of sophisticated features and components. And most surprisingly, they work on no-code principles, so a designer can deal with the platforms without having to code. But if you want to claim a particular one to be better than another, you might run into a dilemma. That’s because you can hardly find a tool less handy than another.

Webflow vs Wix: which is better? There is no definite answer at all. You need to experiment with pros and cons practically to specify the one that is right and ideal for you. And the major considerations that need to be taken into account to compare the tools are described above. You can conduct a brief experiment to select the best tool as your trusted companion in your web design career.